AFCRA
Creating a more accessible and engaging digital experience for community-driven grant opportunities.
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About the Project
Making Community Opportunities Easier to Discover
The Atlanta-Fulton County Recreation Authority’s Play It Forward Grant supports organizations and community-focused initiatives working to make sports, recreation, cultural enrichment, and wellness more inclusive and impactful across Atlanta and Fulton County.
The challenge was to create a digital experience that could communicate the purpose of the grant quickly while making important information—eligibility, funding, application details, and deadlines—easy to find and understand.
The experience needed to feel community-focused, approachable, trustworthy, and action-oriented, while giving visitors a clear path from discovering the grant to applying.
Our Approach
Turning Information Into a Clear Community Journey
We approached the experience around a simple user journey:
Clarifying the Story
We structured key information into a clear, intuitive journey from mission to application.
Simplifying Complex Information
We turned detailed grant information into simple, easy-to-scan content.
Community-First Design
We placed people and community impact at the heart of the visual experience.
Designing for Action
Clear calls to action guide users smoothly from discovery to application.
Our Impact
Helping More People Find the Right Opportunity
The redesigned experience creates a stronger connection between AFCRA's mission and the communities it serves.
$
25
K
Maximum grant funding available.
4
Key Areas
Sports, recreation, culture, and wellness.
Community
Supporting local organizations and community-driven initiatives.
Expansion
Making opportunities easier to discover, understand, and pursue.
Final Outcome
A Digital Experience Built to Move Communities Forward
The final experience brings together clear communication, community-focused storytelling, and purposeful UX to create a grant platform that feels approachable and easy to navigate.
Instead of overwhelming visitors with information, the experience gives them a clear path:
Learn about the opportunity → Understand eligibility → Explore the impact → Apply
The result is a digital experience that reflects the spirit of Play It Forward—making opportunities easier to discover, easier to understand, and easier to act on.
Final Statement When information becomes clearer, opportunities become more accessible.
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