The Dream
Designing a digital experience that connects Atlanta’s youth, community, and opportunities for a brighter future.
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About the Project
Investing in Atlanta’s Future
The Mayor’s Youth Scholarship Program (MYSP) helps Atlanta students pursue post-secondary education by providing financial support and reducing the burden of college expenses. The program was launched in 2005 and continues to connect students with scholarships, resources, partnerships, and community opportunities.
The challenge was to create a digital experience that could communicate this mission clearly while making it easy for students, families, donors, sponsors, and community partners to understand how they can get involved.
The website needed to balance education, community, fundraising, events, and student stories within one cohesive experience.
Our Approach
Turning Purpose Into a Clear Digital Experience
We focused on creating a journey that makes the organization's mission easy to understand and its opportunities easy to explore.
The design approach focused on:
Clarifying the Mission
We positioned the scholarship program's purpose front and center, helping visitors quickly understand who MYSP serves and why its work matters.
Community-First Storytelling
We used student stories, events, partnerships, and visual content to make the experience feel personal, active, and connected to the Atlanta community.
Simplifying the Experience
Key pathways such as Apply, Donate, Events, Partnerships, and Sponsorships were organized into clear destinations so visitors can quickly find what they need.
Designing for Engagement
Clear calls to action encourage visitors to support future scholars, apply for scholarships, attend events, or explore partnership opportunities.
Our Impact
Creating Opportunities That Reach Further
The redesigned experience communicates MYSP's impact through measurable outcomes:
50
+
Universities Reached
$
435
K
Scholarships Provided
132
Scholarships Awarded
$
2.2
M+
UNCF Atlanta Funding
Final Outcome
A Digital Platform Built Around Opportunity
The final experience brings together scholarships, student stories, events, partnerships, sponsorships, and community resources into one cohesive digital destination.
Instead of treating the website as simply an informational platform, we designed it as a place where different audiences can immediately understand how they can participate:
Students → Apply
Families → Learn
Donors → Support
Partners → Connect
Sponsors → Get Involved
The result is a more engaging and accessible digital experience that reflects MYSP's mission of helping Atlanta youth overcome financial barriers and pursue their educational goals.
Invest in their future. Empower them to live out their dreams.
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