Atlanta Police Foundation
A strategic digital experience designed to strengthen community engagement, communicate the foundation’s mission, and showcase its commitment to a safer and stronger Atlanta.
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About the Project
A Digital Platform Built Around Purpose, Partnership, and Public Impact
The Atlanta Police Foundation (APF) is an independent nonprofit organization that has served as a public-safety partner in Atlanta since 2003. Working across the business, philanthropic, civic, and community sectors, the Foundation supports initiatives spanning youth programs, officer support, technology, community engagement, housing, training, and public-safety infrastructure.
The project focused on creating a digital experience that could bring this broad ecosystem together under one clear and cohesive brand experience. With multiple programs, campaigns, stories, events, and opportunities for support, the website needed to make a complex organization easier to understand while giving every audience a clear path to explore, engage, or contribute.
The design approach centered on clarity, credibility, and human connection. Content was structured around APF’s mission and seven-point strategy, while strong visual storytelling, impact-led statistics, program narratives, and prominent calls to action helped communicate the scale and purpose of its work.
Our Approach
Strategy Meets Storytelling
We created a structured experience that connects APF’s mission with the people, programs, and partnerships behind its work.
The design approach focused on:
Clear Information Architecture
Organizing programs, campaigns, stories, events, and resources into intuitive pathways.
Impact-Led Storytelling
Using statistics, stories, imagery, and program information to communicate the organization’s work.
Purposeful Visual Hierarchy
Creating clear distinctions between mission, initiatives, impact, and calls to action.
Community-Focused Experience
Balancing institutional credibility with human-centered storytelling.
Our Impact
Making Progress Visible
The experience uses measurable results to give visitors a clearer understanding of APF’s work. The organization currently highlights 2025 figures including 1,443 At-Promise youth engaged, 304 new officers hired, and 45 Secure Neighborhood officers, alongside reported crime and homicide-clearance figures.
1,443
At-Promise Youth Engaged
304
New Officers Hired
45
Secure Neighborhood Officers
14.6
%
Reported Reduction in Major Crime
Final Outcome
A Stronger Digital Presence for a Complex Mission
The redesigned experience gives Atlanta Police Foundation a more structured platform to communicate its mission, showcase its programs, demonstrate measurable impact, and connect supporters with opportunities to contribute.
The result is a digital experience designed to make a complex organization easier to understand, easier to navigate, and more compelling to engage with.
Building a Safer Atlanta Takes All of Us.
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